SaaS dashboard
01 / 2026
Northstar OS
A dense analytics product made calmer with progressive disclosure, keyboard-first flows, and a compact visual system.
Product UIReactDesign System
Outcome31% faster task completion
Independent StudioAva Sterling / 2026
Digital
products with
point of view.
A fictional freelance developer and designer building expressive websites, tidy design systems, and high-converting launch moments for founder-led teams.
ReactAstroMotionBrandSystems
live.fig
Design systems
Frontend builds
Current sprint
Rebuilding a SaaS onboarding flow around clarity and motion.
Availability
2 slots
for September retainers
42
Launches shipped
8.6s
Avg. first prototype
4
Core disciplines
(01) / Selected Work
Case studies with a pulse.
Each project is treated like a small product: research the friction, define the story, design the system, then ship the thing.
Editorial commerce
02 / 2025
Field Notes
A launch site for a creative toolkit, pairing tactile product storytelling with a lightweight checkout path.
Art DirectionAstroMotion
OutcomeSold out first batch
Agency identity
03 / 2025
Signal Haus
A flexible identity and portfolio engine for a strategy studio moving from referrals to inbound demand.
BrandCMSFrontend
Outcome2.4x inquiry lift
Available for focused product sprints, not endless meetings.
The engagement model is simple: one problem, one compact team, one visible launch artifact every week.
Start a Sprint(02) / Capabilities
A compact studio stack for messy launches.
Strategy, design, and code stay close together so decisions survive the handoff.
Identity Systems
Clear positioning, visual language, and reusable interface rules.
Frontend Delivery
Astro, React, motion, accessibility, and performance-minded builds.
Product Prototypes
Clickable MVPs and investor-ready demos that feel like real software.
Launch Strategy
Messaging, content structure, and conversion paths for small teams.